This specific project was developed as part of a promotional campaign assignment focused on the fashion industry. I chose to work with Sisters and Seekers. A contemporary fashion brand. Due to its clean aesthetic, strong identity and alignment with modern customer values such as materials, size inclusivity and elevated basics. The goal was to conceptualize and execute a full promotional strategy for a seasonal collection which in this case was spring, incorporating both creative and strategic components. 

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My responsibilities for this assignment included selecting the brand, developing the campaign concept, identifying relevant media outlets, planning outdoor advertising strategies and producing a customer lookbook using my own photography and design work. Throughout the process, I focused on creating a cohesive, multiplatform campaign that reflected the brand's image targeting its core demographic through both traditional and digital channels. 

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This campaign allowed me to combine creative direction, media planning and visual storytelling which helped to give me a very hands-on experience in full-cycle fashion promotion. It helped to demonstrate my abiliity to think strategically while also executing visually impactful content that supports brand awareness and audience engagement. 

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I have included below, both my campaign work and finished lookbook for the brand. I hope to do something similar to this in the future as I really enjoyed the whole process. 

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I hope you find my work both visually pleasing and enjoyable to read.