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Unfold
Sweet beauty. Sustainable by Nature.
Free UK delivery for all orders over £50
Inspired by sweetness. Connected by community. Created for conscious beauty.
Unfold
Who are we?
Unfold is a sustainable makeup brand created for anyone who loves colour, creativity and self-expression.
Unfold began with one question. What if makeup could feel as joyful as your favourite sweets, while also being thoughtful and sustainable?
We wanted to create a beauty brand that feels playful, bright and authentic not intimidating or serious. So Unfold was created to bring colour, sweetness and confidence into everyday makeup designed especially for anyone who loves to explore, express and create their own beauty style.
Our Philosophy
We believe beauty should feel fun, easy to enjoy and kind. To you and the planet.
At Unfold we believe makeup is a form of self-expression, not a mask. Our products combine bright, sweet-inspired aesthetics with sustainable thinking. So you can feel good about what you wear and how you wear it.
We use cruelty-free, vegan formulas and packaging that's recyclable or refillable wherever possible because we believe that the best beauty doesn't have to come at the expense of the planet.
Inspired by sweets, grounded in community
The look and feel of Unfold draws inspiration from soft pastels, cake-like textures, lollies and joyful moments, colours, and shapes that make you smile. Unfold is also about belonging. About a community of beauty lovers who share creativity, confidence and care for the world around them.
We are here to build a place where makeup isn't something you have to wear. It's something you choose because it makes you happy.
Our mission
We create makeup that:
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Makes colour feel exciting and approachable.
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Encourages self-expression.
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Supports ethical and sustainable choices.
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Connects a community that cares.
We want Unfold to be more than products. We want it to be part of your beauty story.
Join the Unfold community
Were inspired by every person who uses Unfold. Your creativity, your bold looks, your colourful expressions. Lets Unfold together.
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