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Unfold
Sweet beauty. Sustainable by Nature.
Free UK delivery for all orders over £50
Our Promise
Our Promise.
What we stand for, always.
Unfold
To you...
Our products begin with how they make you feel. Unfold was created to be fun, expressive and easy to enjoy. Makeup that makes you feel excited the moment you open it. Making you feel empowered every time you wear it. We design each product to inspire creativity, confidence and joy because beauty should never feel scary or restrictive.
Every texture, shade and detail is thoughtfully considered to create an experience that feels playful yet comfortable on the skin. Our products are designed to be wearable, buildable and gentle, allowing you to explore colour in your own way. Whether you prefer soft pastels or bold, bright looks Unfold supports self expression without pressure or rules.
We create makeup this way because we respect individuality. And we promise to always design our makeup with your confidence and beauty in mind.
Unfold
Our promsie to the planet
Our promise to the planet is rooted in responsibility, honesty and progress. Unfold is committed to creating beauty that is kinder to the planet without sacrificing creativity, colour or fun. All Unfold products are 100% cruelty free and vegan because we believe beauty should never come at the cost of animals.
Our packaging is designed to be up to 80% recyable, using materials such as paper and recyclable plastics wherever possible. We also prioritise refillable formats and reduced outer packaging to help minimise unnecessary waste and extend the life of our products. Each decision is made with care from material choices to production processes.
Our promsie to our community
Unfold exists because of its community. Our promise is to create a space where everyone feels welcome, represented and supported. We celebrate individuality in all its forms and believe beauty should be inclusive, expressive and empowering for all.
We are inspired by shared creativity, colour and confidence. Unfold is built on the idea that beauty is better when it's shared, whether that's through inspiration, self-expression, or care for the world around us.
We promise to listen, grow and create with our community at the centre of everything we do. Because Unfold is more than makeup, it's a place of belonging.
Unfold
Our promsie to always stay playful
At Unfold, we believe makeup should be enjoyable and approachable. We design our products with colour, softness and creativity in mind. Creating makeup that feels fun to use without feeling overcomplicated.
Our sweet, inspired colours and bright designs are intentional. Theyre meant to make everyday beauty feel lighter and more enjoyable. While Unfold continues to grow and evolve, were comitted to keeping that sense of fun at the core of the brand.
Because beauty doesn't need to be serious to be meaningful. We promise to continue creating makeup that feels playful, expressive and easy to love.
Made with care. For you, the planet and our community.
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