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Unfold
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Lookbook / Spring 2026
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Sugar Bloom
Sweet. Soft. Unfolding.
Spring 2026 - Newly Unfolded.
The Lookbook
A softer side of transparency.
Sugar Bloom is a playful exploration of beauty. Inspired by the sweetness of spring and drawing from delicate flowers, sugared textures and pastel tones, this collection brings together colour, shine and lightness in a way that feels both fun and intentional.
From glossy lilacs to shimmering pinks, each product is designed to be expressive and joyful while still reflecting the values at the core of Unfold—every detail, whether it's the finish, formulation or the visuals, has been thoughtfully considered and openly communicated.
This campaign celebrates the balance between creativity and care. It invites you to experience beauty not just as a final look but as something to explore, layer and enjoy.
Sugar Bloom is about embracing softness, colour and individuality while staying honest about what goes into every product.
Explore the full lookbook below.
Inside Sugar Bloom
Inside Sugar Bloom, each product has been created to feel as good as it looks. While the collection is playful and expressive, there's also a real focus on how things are made and what they are made from.
Unfold is built on being open about the process. That means thinking carefully about ingredients, choosing materials with more care and being honest about how each product comes together. It's not about being perfect but about making better, more thoughtful choices wherever possible.
Sugar Veil Setting Mist
Soft hold. Pink shimmer finish.
What it does:
Lightweight setting mist with a subtle glow effect.
Ingredients and ethics:
Formulated with skin-friendly, non-irritating ingredients. Avoids unnecessary harsh additives and focuses on gentle performance.
Packaging:
Recyclable bottle design with minimal excess packaging to reduce waste.
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Sugared Cherry Lip Balm.
Soft tint with hydrating comfort.
What it does:
Moisturising lip balm with a sheer cherry tone.
Ingredients and ethics:
Uses nourishing base ingredients chosen for daily wear comfort.
Packaging:
Simple recyclable casing with reduced decorative waste.
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Sugar Melt Lip Oil
Glossy nourishment with a soft pink tint.
What it does:
Hydrates and adds a natural glossy finish.
Ingredients and ethics:
Made with conditioning oils chosen for their skin compatibility and comfort. Priorities simple, effective formulation.
Packaging:
Lightweight, refill design approach considered for long-term use to reduece reduction of single use plastics.
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Petal Shimmer Eye Tint
Buildable sparkle with a soft pink finish.
What it does:
Lightweight shimmer for eyes or highlight areas.
Ingredients and ethics:
Formulated with attention to skin sensitivity and safe cosmetic shimmer alternatives.
Packaging:
Minimal packaging design to reduce excess materials.
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Lilac Glaze gloss
High shine with a sheer lilac sparkle.
What it does:
Adds reflective shine and subtle colour.
Ingredients and ethics:
Focus on safe cosmetics, grade pigments and lightweight, non-heavy textures.
Packaging:
Compact tube design designed to minimise material usage.
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Star Bloom Pouch
A soft, sheer pouch scattered with golden star details.
Created as part of the Sugar Bloom experience. This piece is designed to hold the collection as a complete set. Light, playful and reusable. It brings the campaign world into something you can physically keep and use.
As a final touch, the pouch is gifted when all Sugar Bloom products are purchased together, encouraging the full collection experience while adding something special beyond the makeup itself.
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Unfold - Sugar Bloom
This collection explores beauty through softness, play and honesty. Every product is designed with intention, balancing expressive colour with thoughtful creation.
It was developed through experimentation with colour, texture and light. Exploring how beauty can feel both expressive and considered.
Sugar Bloom is not just about how beauty looks but how it is made, experienced and shared.
Sweet. Soft. Unfolding.
Spring 2026
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