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Unfold
Sweet beauty. Sustainable by Nature.
Free UK delivery for all orders over £50
Our ingredients
Thoughtfully chosen. Clearly explained.
At Unfold, we believe you deserve to know what goes into your makeup. We choose ingredients carefully, focusing on safety, comfort and performance while keeping our formulas cruelty-free and vegan.
Our ingredients philosophy....
We aim to create formulas that feel lightweight, blend easily and are comfortable to wear throughout the day. Our products are designed with everyday use in mind. Balancing performance with thoughtful formulation choices.
We continuously review ingredient developments and aim to avoid unnecessary additives whenever possible.
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Hyaluronic acid
Helps maintain skin hydration and supports a smooth, comfortable finish.
Jojoba oil
A lightweight plant-based oil that helps keep lips and skin feeling balanced.
Plant waxes
Used in mascaras and lip products to create structure and hold without animal-derived ingredients.
What we use...
Vitamin E
An antioxidant commonly used to help protect and condition the skin.
Glycerine
A gel that helps draw moisture into the skin for lasting comfort.
Aloe extract
Helps soothe and support the skin, particularly in lightweight skin products.
Shea butter
Used in lip and cream products to provide nourishment and softness.
Mineral pigments
Provide buildable colour while allowing for a smooth, blendable application.
Squalane
A lightweight plant ingredient that helps support moisture balance and leaves the skin feeling soft and smooth without heaviness.
What we avoid...
We formulate our products without -
Parabens
Phthalates
Animal-derived ingredients
formaldehyde-releasing preservatives
We regularly review global safety standards and adjust our formulas when necessary.
Our standards
100% cruelty free
Vegan formulas
Designed with sustainability in mind
Minimal unnecessary ingredients
We believe transparency builds trust and are committed to being open about what we use and why.
Because understanding your beauty products should feel simple, not overwhelming.
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